In class Case Competition Winners October 2021

Congrats to our internal case study winners Team Zam ๐Ÿ†๐Ÿฅ‡

Zandria Bates, Alexandra Kolasko, and Meghan Rennie were our winners for our internal case study competition on Wednesday, October 6, 2021.

The team did an amazing job analyzing and presenting the case given. All three gave amazing insight to the problem of the company and gave alternative solutions that would not only allow the company to thrive, but also do so without losing track of the companyโ€™s values. These amazing ladies also demonstrated exceptional presentation skills and overall energy in there case! Awesome Job!



Healthy Children! Healthy Families! Healthy Communities!

IME 2021/2022 is proud to announce our non-profit partner the Family Centre Society of Southern Alberta!

Family Centre, based in Lethbridge, is a non-profit organization providing a comprehensive range of services to children, youth and families in Southwestern Alberta.

Programs offered by Family Centre are:

  • Information and Referrals,

  • Early Childhood play programming & developmental screening,

  • Parent Education,

  • Family Support Services including counselling, discussion groups, Family Success Coaching and the Interfaith Chinook Country Kitchen programs.

Catch Streets Alive Mosaic on Bridge City News!

Three members from the IME team can be found talking about the Streets Alive Mosaic project on Bridge City News! A big thank-you to Bridge City News and Micah Quinn for summarizing and exposing the project to the Lethbridge community at large. This is a clip of the segment that was aired on February 25th at 5 and 11pm. We hope that this exposure brings more awareness to the project and the Streets Alive Mission.

The full article on the Bridge City News website can be found HERE.

What is Streets Alive Mosaic?

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Announcing the Launch of The Streets Alive Mosaic Fundraiser!

The Dhillon School of Businessโ€™s IME Team is thrilled to announce the launch of the Streets Alive Mosaic Fundraiser. Visit us at streetsalivemosaic.ca After five months of planning and hard work, we are pleased to introduce the Streets Alive Mural Mosaic Fundraiser for the Southern Alberta community of Lethbridge!

Weโ€™ve provided a brief overview of what were all about:


What is Streets Alive Mosaic

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Streets Alive Mosaic is a non-profit initiative fundraiser for the Streets Alive Mission located in Lethbridge, Alberta. The fundraiser is put together entirely by a team of management students as part of the Integrated Management Experience (IME) program offered at the University of Lethbridgeโ€™s Dhillon School of Business.

LEARN MORE


About The Fundraiser

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The Street Alive Mosaic Fundraiser is a unique initiative for raising awareness and financial support for The Streets Alive Mission as a result of the Covid-19 pandemic where traditional in-person fundraisers have been temporarily rescinded.

Over the span of 3-months, Streets Alive Mosaic will allow the Lethbridge community to virtually-purchase the tiles that individually make up the larger image of the art piece. Donors are encouraged to upload an image to be printed on the tile that are in relation to the overarching theme of the muralโ€“ Human Connection. These photos would presume to be sentimental in value such as pictures of family and friends.

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About The Artist โ€“ Mural Mosaic Inc.

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The mural mosaic process itself was invented by Lavoie that takes individual paintings and places them in a specific order to create a large painting.

Established in Alberta, Canada 1997, Mural Mosaic Inc. recreated the classic concept of a mural. The first Mosaic Mural was designed for a retaining wall next to an art gallery in St. Albert, Alberta, Canada. Five years later, in 2004, designer and key artist Lewis Lavoie incorporated his process and other artists to form Mural Mosaic Inc.

The company is proud to be Canadian in origin!

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BE part of the fundraiser

IME Face-to-Face

The IME program has been lucky enough to be granted permission to be on campus! Here are a few pictures from our first day back! We look forward to continuing to have this space to be together and create a fantastic fundraiser for our partner

Streets Alive IMC Winners

Congratulations to the winners of the 2021 Spring IME project:

  1. An Integrated Approach to Recovery

  2. Spotlight

What is an IMC?

IMC is the process of developing and implementing various forms of persuasive communication programs with customers and prospects over time. The goal of IMC is to influence or directly affect the behaviour of the selected audience.

- Kitchen & de Pelsmacker, 2004

You can view the winning videos here: