Streets Alive IMC Winners

Congratulations to the winners of the 2021 Spring IME project:

  1. An Integrated Approach to Recovery

  2. Spotlight

What is an IMC?

IMC is the process of developing and implementing various forms of persuasive communication programs with customers and prospects over time. The goal of IMC is to influence or directly affect the behaviour of the selected audience.

- Kitchen & de Pelsmacker, 2004

You can view the winning videos here: