In addition to the project plan videos posted last week, the experiential learning component of the IME program asks the students to create and inform an Integrated Communication Plan (IMC)* for the Streets Alive Organization. Both the 4-videos below, along with a written component for each video, was presented and submitted to Streets Alive for final review last Wednesday.
* IMC is the process of developing and implementing various forms of persuasive communication programs with customers and prospects over time. The goal of IMC is to influence or directly affect the behaviour of the selected audience.
We expect the organization to select one of the four plans by this Friday (December, 11 2020). The plan selected will serve as a foundational start point for the IME students to implement and execute come January 2021 for the Spring Semester!
All students have been given the opportunity to earn an additional course credit for work done on the IMC plan next semester as an Applied Study.