Marketing IMC Workshop

Today we had the privilege of having Bob Cooney here in our IME class to talk about communication. Cooney works in the field of communication, helping other organizations communicate with other organizations, or media. He came in today to tell us how to market ourselves, our school and any sales pitches. Ultimately, he told us how to say all the right stuff! After telling us how to get in the news (do good and smart things, not bad and dumb things), he continued by telling us what counts as news (unusual conflict will always make news), and finished off by giving us a few helpful hints when talking to reporters (everything, and he did mean everything is always...ALWAYS on the record!).

All in all, a very exciting day in the IME class! Thursday brings us a new guest speaker and a new workshop! Things are always moving forward!

Follow Bob Cooney on twitter! @bobcooney

Follow us on Twitter:  @ime_uleth             or Facebook: University of Lethbridge IME

YWCA Project

The University of Lethbridge IME class is excited to be given the opportunity to work with the YWCA Lethbridge & District - a local non-profit within the community. After meeting with Kristine Kassie, CEO of the organization, our class has been tasked with developing a Policy and Procedures handbook to handle the issue of ‘Duty of Accommodate’. Specifically, management is looking for us to help create a process chart in order to simplify the steps that need to be taken when dealing with accommodation issues within the workplace. Additionally, they are looking for help in communicating with physicians in order to better understand what activities a person can do based on the physical demands of their job. This project has been designed as a live case that each of the groups within IME have an opportunity to develop a solution that they will present to the class and Kristine. We are looking forward to applying our existing knowledge into a real-life situation with the hopes of implementing this into the YWCA!

PD Workshop - Colours (personality)

The class was recently given the opportunity to have our personalities tested to find out which colour or plaid pattern each student possessed underneath the True Colours test. The colour personalities being orange, blue, green and gold. The assessment asked students to identify their “color spectrum” using four cards that represented key personality types. Each color has particular strengths and each analyzes, conceptualizes, understands, interacts and learns differently. It was explained to us by these differences, if not acknowledged and understood, can become barriers to interpersonal communication, making understanding between people of different types difficult. It was a great experience for the students and it gave the separate groups insight on how to communicate and work together more effectively.

Welcome to IME!

We are the Integrated Management Experience class of the 2015 semester! Several members of the IME class (hereafter known as Risky Business Consulting) have put in blood, sweat, and tears to put together a website that provides information, videos, pictures, biographies, and other relative and interesting information!  Being management students we believe that this program is a great opportunity to apply the knowledge we will learn in class and apply it in real world settings. For example making this website; an experience we would have never had the chance to be a part of without IME. While requiring effort from the entire class, this website will have the potential to reach people throughout the school community and hopefully the Lethbridge community! We are very excited about the experiences that await us, and we hope you follow us on our journey through IME.